Goedzak is the result of our autonomous design project ‘Design for altruism’


Is it possible to design a product that brings out and stimulates a positive human behaviour? And to make it a even more complex; when this particular behaviour does not serve the user's direct needs. In this case; altruism.

Understanding the principles and mechanics of a specific human trait is key when translating these abstract values into form. 

This specific project was deliberately pushing the envelope by setting a very abstract goal, without setting a defined domain for the product at the start.

From a service based perspective the insights gained in this project have proven extremely relevant;  in designing for a specific brand it is crucial to be able to translate brand values into user-experience.

Ok, right, so how does it work...?