NEW DESIGN APPROACHES TO GENERATE REAL IMPACT.
The achievable level of innovation and sustainable impact is directly influenced by how you frame a problem. ‘Just’ setting out to use a new material, will get you only so far.
Yet, a product is more than merely material, form and function; products mediate our interaction with the world. Products influence our behaviour, and with that our environment. A rather powerful insight, which in our opinion could be put to use a lot more.
We decided to flip around the cause and effect, and start from how we wanted the product to influence us, its’ users.
Without a specific product, or product domain, in mind we started off defining a desirable positive human characteristic; altruistic behaviour.