A VISUAL LANGUAGE, that EXPRESSES UNIQUENESS AND INNOVATION,
WHILE HONOURING A RICH TRADITION.
A radically different construction asks for a new visual language, the design cannot simply be another rendition of a ‘classic’ scooter. We strived to embrace its‘ sustainable uniqueness and use it as a strength in communication.
The age-old yet forever relevant adage ‘form follows function’ was possibly more relevant than ever in the early stages of this process. Or perhaps better yet, form follows material and production.
Our goal was to fully express and take advantage of the highly innovative construction and material use, while still being fully immersed in the rich historical context of (European) scooters.
The newly developed visual language expresses a unique character, while using form elements rooted in history to appeal to the widest target group.