Amsterdam-based design studio for catalysing meaningful innovation through integrating Strategy, Design & Technology.

We blend strategy, circular design principles, behavioural science, and new technologies to create meaningful & user-centered products and services for a more sustainable future. We work with people and brands that share this ambition. Let’s work together

Designed to teach children the value of money in a digital world - Droommeter for ING

low-tech design to encourage autonomy A Simple Machine - Counterweight Table

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turning overcrowded train trips into a positive travelling experience ‘Spoorwijs’ App for NS (Dutch Railways)

 

 

stimulate prosocial and sustainable behaviour in the public spaces Goedzak: Design For Altruism

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Ninebyfour light - from Amsterdam city trees felled by storm