CREATING A CONCEPT TO PROMOTE THE BEER BRAND VEDETT
trANSLATING BRAND values INTO A spacial CONCEPT
VEDETT is an unorthodox beer brand from the famous Belgium brewery Duvel Moortgat. It's mostly known for, well, its' beer, obviously, but also the creative presence of the brand in festivals, cafe terraces and such. We were asked to translate their vision into a new cafe terrace concept.
The kickoff; twenty wooden tables, a tiny, tiny budget, now sell more beer. We decided to make the best of what was already there, and present the brand in a clear and characteristic, yet unobtrusive manner.
Scroll down to see how..