Waarmakers x Azor Bike - Schokland + 1.jpg
Waarmakers x Azor Bike - Schokland + 3.jpg
Waarmakers x Azor Bike - Schokland + 1.jpg

ahead of the trend


We translated new trends and consumer insights into a new product for Azor bikes (the Dutch manufacturer of the famous Bakfiets) to add to their portfolio. - AZOR CASE - 2009

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ahead of the trend


We translated new trends and consumer insights into a new product for Azor bikes (the Dutch manufacturer of the famous Bakfiets) to add to their portfolio. - AZOR CASE - 2009

context analysis, consumer insights and trend research


Within a third of the budget. 

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context analysis, consumer insights and trend research


Within a third of the budget. 


AZOR WAS THE FIRST TO MARKET WITH this no-nonsense new classic; A GENTLEMAN’S CITY RACER, INSPIRED BY CLASSIC EARLY 20TH CENTURY TRACK BIKES. DESIGN BY WAARMAKERS, BUILT BY AZOR BIKES IN HOOGEVEEN.


The Schokland is a simple and extremely sturdy city speeder. With a coaster brake and an automatic two speed rear hub it’s one fast bike, stripped of all the stuff that wouldn’t survive a week of inner city use by an average Amsterdam cyclist.

Lugged steel frame, Brooks saddle and grips, high quality parts, the Schokland is as indestructible as it is fast. This is a future heirloom.

Yep, it can be yours. Check out www.azor.nl for a dealer near you.

industrial design, product design, bicycle, mobility
Waarmakers x Azor Bike - Schokland + 3.jpg

Adapting portfolio to trend


We helped Azor to quickly adapt their current portfolio to new trends, using existing supply chain and production facilities.

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Adapting portfolio to trend


We helped Azor to quickly adapt their current portfolio to new trends, using existing supply chain and production facilities.


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Let's work together

CONTACT US IF YOU'RE INTERESTED TO ADD A NEW PRODUCT TO YOUR CURRENT PORTFOLIO.