DESIGN EN VISUALIZATION OF THE SHIFT-SHOP BRAND AND CONCEPT IN AMSTERDAM NORTH
PART OF A PROPOSAL FOR A ‘CULTURAL WAREHOUSE’ FOR YMERE, WE DESIGNED THE VISUAL IDENTITY AND CONCEPT OF THE BRAND FOR THIS WAREHOUSE; ‘MAMA LOUISE’.
The Van der Pekstraat in Amsterdam Noord has a lot of vacant housing awaiting renovation. At the same time the low rents in the area are attracting many starting creative entrepeneurs.
We cooperated in designing the concept of a warehouse in which these entrepreneurs can operate under one umbrella, while offering services such as a cafe, workspace an exhibition space as a social and economical boost for the area.
The first part of a larger implementation of the cultural warehouse is the 'Wisselwinkel' - the shift-shop. Here starting local entrepreneurs can test their concept for six months, before taking the next step for their businesses. At the time of writing (march 2015) the fourth entrepreneur is opening up shop in the Wisselwinkel.
Louise Went, ‘Mama Louise’, was a philanthropist and active in the development of social housing at the end of the 19th and start of the 20th century. She was also the wife of Jan Ernst van der Pek (after whom the street and area was named) an Amsterdam architect who also played a big part in the realization of social housing.
The brand ‘Mama Louise’ has the character of a neighborhood mom, with a small streetwise twist.