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Goedzak


Sharing and re-use as easy as taking out the trash.

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Goedzak


Sharing and re-use as easy as taking out the trash.


GOEDZAK IS A SPECIAL 'GARBAGE' BAG FOR ITEMS THAT ARE STILL USEABLe. 

IT’S A FRIENDLY WAY TO OFFER PRODUCTS A SECOND CHANCE AND STIMULATE SUSTAINABLE BEHAVIOR.


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Sustainability and Selflessness, materialized.


A real-world tangible product nudging us in a positive direction.

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Sustainability and Selflessness, materialized.


A real-world tangible product nudging us in a positive direction.


NEW DESIGN APPROACHES TO GENERATE REAL IMPACT.


The achievable level of innovation and sustainable impact is directly influenced by how you frame a problem. ‘Just’ setting out to use a new material, will get you only so far.

Yet, a product is more than merely material, form and function; products mediate our interaction with the world. Products influence our behaviour, and with that our environment. A rather powerful insight, which in our opinion could be put to use a lot more.

We decided to flip around the cause and effect, and start from how we wanted the product to influence us, its’ users.

Without a specific product, or product domain, in mind we started off defining a desirable positive human characteristic; altruistic behaviour.

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SHAPING ABSTRACT CHARACTERISTICS AND VALUEs* INTO TANGIBLE PRODUCTS.


 *Altruism

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SHAPING ABSTRACT CHARACTERISTICS AND VALUEs* INTO TANGIBLE PRODUCTS.


 *Altruism


Goedzak is the result of our autonomous design project ‘Design for altruism’


Is it possible to design a product that brings out and stimulates a positive human behaviour? And to make it a even more complex; when this particular behaviour does not serve the user's direct needs. In this case; altruism.

Understanding the principles and mechanics of a specific human trait is key when translating these abstract values into form. 

This specific project was deliberately pushing the envelope by setting a very abstract goal, without setting a defined domain for the product at the start.

From a service based perspective the insights gained in this project have proven extremely relevant;  in designing for a specific brand it is crucial to be able to translate brand values into user-experience.

Ok, right, so how does it work...?

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This is how goedzak works


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This is how goedzak works



Goedzak is a simple and accessible enabler for sustainable and pro-social acts.


Everyone has things, products, that are no longer of value to him or her. The reasons why these unfortunate products have fallen out of favor can vary, but what these products have in common is that they can still be of value to others. Only some of us take the time, or have the means, to take these products to second-hand shops. Most of these unlucky products end up in the regular garbage. rom a sustainability point of view, these unwanted goods should be re-used as much as possible. From a social point of view, these items offer an enormous potential for positive social behaviour; sharing. 

 

 

Goedzak is a special garbage bag that can be filled with items that you no longer use, but that might still be of value to others. Placing a Goedzak outside on the pavement, no different from taking out the trash, makes the items available to anyone in your community. Goedzak’s bright yellow colour attracts attention, while the transparent side of the bag reveals its’ contents without the need for opening it up. Passers-by can take from the bag anything to their liking.

The remainder of the bag is then collected by a second hand store to be either sold or recycled. Goedzak creates a new ‘waste-stream’ that precedes recycling and eventually discarding, keeping the integrity of the products in tact by maximising the lifecycle(s).

Scroll slider to see first results of the City of Eindhoven pilot


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shape your brand values into form?

please contact us.