DESIGN TO PROMOTE SELFLESsNESS AND STIMULATE REUSE OF TOYS
Waarmakers teamed up with Albert Heijn to bring Goedzak to an even larger audience.
Albert Heijn is the first commercial partner to adopt Goedzak. In this collaboration we adapted Goedzak, together with Albert Heijn, to the specific context of their stores, and the time of the season.
"Geef je oude speelgoed, maak een ander blij" - the payoff reads. Translated this means; share your old toys, make someone else happy.
In november and december of 2015 and 2016 Albert Heijn is spreading Goedzakken in their stores, a lot of Goedzakken.
The AH+Goedzak bags are aimed at parents and kids. Encouraging them to take a good look at the toys they have lying around the house, and fill up a AH-Goedzak with toys the kids are ready to part with. The collected toys are then to be donated to less fortunate children through local initiatives chosen by the AH franchise, where the full bags can be dropped off.
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